Techno Logik®

NEW PRODUCT LAUNCHES

It’s the launch of a new product that will ether make it or break it. During the launch, your product or service will make the most profits it’s ever going to make. If you get the launch right, you will whistle happily all the way to the bank. Get it wrong and you’ll be wondering why you spent so much time creating a product that flopped.

People always want what’s new. Doesn’t matter whether it’s a newer model of the car they just purchase last year or whether it’s the latest bit of diving equipment (despite the fact that their present equipment functions perfectly). Bill Gates knows this! That’s why he releases yet another version of Windows every couple of years, and a new version of MS Office every few months, and a new version of … blah blah blah. Bill knows what we’re like. He knows that we’re going to get all agitated until we eventually decide that we’re being left behind and go ahead and buy something we didn’t need any way!

So now you know too! Question is, what are you going to do about it?

Here are the facts. Any products, but particularly digital products like e-books and reseller programs, have a limited lifespan. You launch them, they do well, they provide residual income for a while, and then you notice sales are falling off (or members are leaving and not being replaced) and, eventually, the product serves no further purpose. Its life is complete.

And during that life span, the time you made most money was at launch. During the first couple of months, the product did well, and you took a holiday in The Caribbean and planned the new pool at the end of the garden! Later, it was an income generator, but somewhat mundane. You had to start thinking about launching another new product.

So it’s clear that the bigger the better the launch, the bigger the better your holiday and your new pool. The launch is absolutely crucial in maximizing your profits. You have to plan to get your product/service out of the door in a blaze of glory, maximize your sales, build your lists and capitalize on the backend – then start planning the next product!

And be prepared to judge your success in terms of more than just the cash benefits (though they are obviously very important). If you do it right, a good launch will provide you with:

• Publicity
• A bigger list of subscribers (for backend sales)
• Contacts (for your next launch)
• Relationships (for Joint Ventures or joint promotions)
• Increased profile and reputation (branding)

In addition to:

• Direct sales income
• Indirect backend sales income
• Residual income from follow up sales

A successful product launch will also provide you with the energy and enthusiasm to start creating another product. If your first product launch fails, there is every chance that you will lose heart and never launch another product (it’s an event that’s more common than you might imagine).

And after one successful launch, each subsequent product has better leverage as you use the contacts and super affiliates who got your last product launched successfully.

A successful launch actually begins many months before the product is first launched onto an unsuspecting world. There’s a rollout sequence that you need to follow in order to capitalize on the actual launch.

Our launch managers work with you on a complete launch strategy that gets your product or service talked about in all the right places. You only ever get one chance to make a good impression so don't waste it!